At a recent Pet Industry conference in Denver, I had the pleasure of speaking to a group of Pet Industry business owners and managers on the topic of creating, promoting and protecting their brand. While it’s common to think of branding in terms of marketing collateral, successful pet care businesses understand that fancy logos, luxury …
Why Seek Excellent Communication Skills?
How many of your job descriptions list good or excellent communication skills as a requirement? Most of us seek to work with people that communicate well, but in reality how is this working out? It does not take long reviewing posts in industry discussion groups or surveying business owners on their frustrations to find a …